I’m not sure how many times I’ve heard local business owners say that the Internet doesn’t really apply to their business. When we started our business adventure in 1999, I think that many businesses could have made a strong argument that that was true. The Internet had not really impacted their business, because the new business they needed to continue to grow was being delivered by phone book advertising. (more…)

Value Your Clients Will Understand
There are three rules for creating an effective email campaign that will help your clients understand the value in direct email. The first rule is to only send email to recipients that have requested information from you. The second rule is to only send your subscribers information they are interested in. The third rule is to create a compelling message. In my experience, if you can meet these criteria your conversion rates increase dramatically, and your campaign is a success.

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